Keyword analysis:

Project Simply will do comprehensive research to gain an insight into your industry sector. To do this we will expand Keywords across campaigns to include the long tail keywords with modifiers, keywords with high commercial content as well as common misspellings keywords. This means less competitive keywords, a lower cost per click and more likelihood to convert. We will also provide an extensive list of negative key terms to protect your click through rate (CTR), these will ensure your ad does not appear against irrelevant searches. For example, without the appropriate negative keyword research, an ad for ‘mobile home’ could show for ‘refurbished mobile’, ‘mobile messenger’, ‘mobile carkit’ and ‘mobile phone ringtones’, using the keyword mobile.

Ad Groups:

We propose to split campaigns into individual areas to enable assigning budget efficiently and segment the market. Ad groups will then be structured according to modifier keywords, such as brand types and also more specific modifiers according to your product or service.

Ad Texts:

Minimum of four ad texts per ad group, each with a different call to action type to enable Quadrant-testing. They will also be targeted to the key terms to increase relevancy.

Cost per click:

We will analyse competitive costs for individual keywords used and adjust accordingly. As the account builds up a higher Quality Score this will reduce  the cost per click substantially allowing more clicks and coverage for the budget.

Display URL:

Implement keywords in Display URL for relevance

Landing Pages:

We will direct the visitor to the landing pages designated to the relevant key terms, providing a more targeted user experience. This should also help increase the Google™ Quality Score and lower the CPC. Implement keywords in Display URL for relevance.

Analytics/Conversions:

Implement Goals/Conversions: Contact us/Sales page to enable ROI performance data. Appropriate use of 90 day cookies may be appropriate if not already utilized to allow repeat visitors to be tracked and served relevant content during their purchase cycle.

Other Services

• SEO
• Market Competitive Intelligence
• Keyword Analysis
• External Link Building
• On Page Optimisation