Lucile Lingerie
Inspired by the work of Lady Duff Gordon (1863-1935) and the original revolutionary Lucile brand, Lucile lingerie is the brainchild of Camilla Blois, the great-great granddaughter of Lady Duff Gordon.
‘I love lingerie; it’s my favourite part of my wardrobe and is so important to how women feel about themselves. My grandmother had beautiful couture houses in Paris, London and New York and was the first house to make lingerie for women, freeing them from constrictive corsets and Edwardian dress.’
Feeling frustrated at the lack of choice in desirable and functional lingerie available, Camilla decided to open her own store, ‘where women can come in and feel inspired by the beautiful products on offer and be comfortable buying for themselves in a private and luxurious environment. I thought of everything I wanted from a lingerie store and incorporated them all into Lucile.’
Our Brief
We were tasked with building a complete turnkey solution, this included a site redesign, updating the Lucile Magento theme to establish the shop as a more luxury brand lingerie online presence, leading on to Adwords Management and SEO1 process. We are currently re-developing the site to incorporate more functionality and more detailed inner pages. We were also tasked with developing a product export feed which auto updates webgains feeds so they can use affiliate networks.
Results
We have successfully integrated the webgains export feed and the site is now auto updated on a daily basis. Please click on Webgains feed integration for more information. The site is still in its early infancy and the development is not yet completed, but progress is positive and the site is starting to take shape.
Technology
- Html
- Css
- Php/MySQL
- CMS
- Javascript
- Magento
- Adwords
- Webgains Feed integration
- SEO1 Framework
Other Clients
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