San Carlo

The San Carlo story first began in 1992 in Birmingham, when Carlo Distefano opened the first San Carlo restaurant. San Carlo quickly became a favourite with many of the city’s residents due to its authentic Italian food, ambient atmosphere and high standards of service. San Carlo now operates throughout the country with leading restaurants in Bristol, Leicester, Manchester and Liverpool.

Winner of over 11 prestigious restaurant awards and quoted by the Times as ““One of the top ten Italian Restaurants in the UK”.

Project:Simply and San Carlo

A site wide strategy for SEO was conducted focusing on local search options. A combination of Adword and keyword strategies were implemented to gain local traction. These customised campaigns are taking San Carlo from page 2 of Google to front page with the optimised Adwords providing an instant result while the gathers strategy gathers traction and gives better ideas of what keyword really convert.

PR

San Carlo already has an established offline PR company, however from our site review we could see that some of the publications were not being utilised to there full internet potential. We used the press releases as part of the progressive linking campaign included in our SEO1 package.

Technology

• Market Competitive Analysis – Review of area specific competition
• Key Word Analysis – Focused on area keywords “restaurant italian” “italian manchester”
• URL Strategy
• On Page Optimisation – linking to PR articles
• External Optimisation
• Analytics’s and Testing

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