Keyword Analysis
Project Simply will do comprehensive research to gain an insight into your industry sector. We will drill down and indentify the ‘keyword phrases’ that not only bring in solid levels of traffic, but more importantly we cherry pick the buy or conversion orientated keyword strings that users commonly use. This process will generall yield between 3-10 top level industry keywords from which we will choose the top 2 or 3 to optimsie you site with.
Relationship Dashboard
Our Relationship Dashboard allows you to keep a track of whats going on within your market, and puts it all in one easy to read window for you to check on a daily basis. The system lets you track common attributes such as competitors, key figure heads, industry keywords, products, brands and very importantly; yoursleves. By using the realtionship dashboard you can quickly and easily engage with the wider social web to manage your online reputation.
Google Analytics Integration
A key reason for SEO is to see how much traffic is entering your site, how it is finding your site and how it is converting. By installing analytics we can track the user behaviour on site and make assumptions based on the collected data onto where we need to focus our attentions moving forward, improving user experience and ultimately your ROI.
Client Blog Setup
We always offer our clients a blog to go hand in hand with their money sites for a number of reasons. It allows the site to offfer regular fresh content which in turn will increase the size of the site (if its domain integrated), and as we know Goolge loves bigger sites over smaller ones in most cases. Secondly we make sure that your blog is setup to link into the social web so that when you do post content it is seen by a much wider audience out on the web.
Content Marketing
Many of our marketing efforts are based upon the back of fresh unique content. We write all our articles in house and leverage the power of content tracking to find suitable link partners for the long term. Our content strategy is based around developing long term relationships with relevant verticals within your niche market.
Mini Site Content Marketing
The power of the social web must not be underestimated, especially as Google and other search engines put their faith in social news and reviews. We push out regular content to the top Social Web 2.0 properties, engage in the conversation and make sure that we are optimising your social property prescences.
Social Bookmarking
We set up, befriendf and enage in social bookmark newtorks to bring your content to the forefront of the viewers interest. Our tactics and techniques help lverage your content through social likes, bookmarks and re posting to spread the word, increase traffic and your brand awareness. We also utilise our RSS and Ping systems to make sure your content is found qucikly and picked up quickly.
Social Networking
We create intricate link wheels using the latest power profile sites which we feed into your network of Web 2.0 properties. We push authority down into your web 2.0 social sites and mini sites to give them a rise in the ranks and bring in even more traffic.
New Media Marketing
By extending your inbound link spread to include various media sources we can increase authority to your site qucikly and effectively. The search engines love to find avrious fomrs fo media pointing at a site and reward these efforts with higher rankings and more authority.
Video Marketing
Video is the media of choice when it comes to search engine love right now. Youtube get almost as much traffic as Google and video content ranks well above any other form of content on the web. We will produce and syndicate well optimsied video content around the web and make sure that the search engines find and rank your videos for your chosen keywords.
Link Acquisition
We can reverse engineer your competitors and relevant niche sites link profiles to show us which links to target first for the greatest ranking power. We create a link acquisiton strategy that over time will give you a well needed boost in the search listings. Our theory is if you have all the links your competitor has and more then you will outrank them.
Blog Marketing
Blog commenting and comment syndication is fairly well frowned upon and labelled as a spammy link strategy but not when you do it manually and only target high PR relevant blogs and leave good quality comments that add value to the ongoing conversation.
PR Marketing
Press release marketing is a highly overlooked strategy in the general SEO link target plan. We use excellent quality PR’s to bring in targeted traffic and then use the power of social promotion and RSS to give them a boost in the search engines to bring in even more traffic and authority.
Other Services
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