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San Carlo
San Carlo is a international brand Italian restaurant group with a number of high profile restaurants. They rely on ProjectSimply to provide their SEO, Email marketing campaigns and Website development.
The Assignment
We were tasked with developing a number os San Carlos branded websites, Optimising the sites for local search SEO and Delivering an ongoing email marketing campaign to increase newsletter signups and brand engagement.
The Solution
We developed the websites in an easily managed CMS solution that allowed for regular upgrades, regular new restaurant pages and a number of testing scenarios for increasing newsletter sign ups.
Google places pages were optimised for each sites, local citations were acquired and customers were encouraged to leave feedback online via a number of forums including Tripadvisor, Top Table and Google.
The Upshot
San Carlo now place in the top 5 in the organic listings for local restaurant keyword variations including “Italian restaurant Manchester”, ”Italian restaurant Birmingham”, “Italian restaurant Leeds” and ”italian restaurant Liverpool”. The sign ups on site improved over 100% after implementing our email catch layout on site.
Project:
Email Marketing, Local SEO, CMS Development
Client:
San Carlo
Services involved:
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CMS
a CMS (Content Management System) was deployed to allow you to edit, amend and add new content
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Link Building
Quality, highly relevant links were built using sophisticated outreach methods.
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Strategy
A full marketing strategy and timeline was devised to help the client grow at the correct pace with minimal risk.
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Email
A structured email campaign was created to leverage offers and related news to the client user base, to generate brand engagement and encourage sales.